Dealership Quality Auto Repair at Independent Shop Prices

Dealerships spend hundreds of thousands of dollars on diagnostic equipment each year to ensure they can interpret the data stored on these computer machines. How in the world are you expected to understand and keep up with this technology as a consumer? As a retail consumer you already work a full time job and sometimes two. Your wife or husband works to maintain your own household. After spending a significant amount of your hard earned money just to purchase the car, now you have to learn auto repair. It is not really fair. It is, however, life, as we know it. Cheating the Dealer will arm you with the top secrets to overcoming this unfairness. Cheating the Dealer is going to give you the secrets to saving money while utilizing the dealership’s own staff for your benefit.

SO WHY DID I WRITE THIS BOOK? TO ENSURE I WOULD NEVER WORK AT A DEALERSHIP AGAIN? HARLDY!

I have spent most of my career as a director and consultant at a new car dealership. Through education, experience and on the job training, I developed my own style and purpose. I created my program that I successfully teach and train at dealerships.

I learned many years ago that people love their cars. When cars break, people sometimes break too. Can you blame them? The automobile is typically the consumer’s 2nd if not 1st largest purchase in their lifetime. Not only the monetary significance of the purchase, it is widely understood that most people identify with their cars. Many times, the car is a representation of our personalities.

Cars are one of the most valued possessions we have. But the hard reality of it is, whomever the driver, at that moment when the car breaks down, that situation takes over our lives. It instantaneously becomes the single most important crisis.

Good car people recognize this simple truth. The business is about people more than cars. It is easy to “fix cars” – “fixing people” is the key to any car dealership success. And with this knowledge, I take my position seriously. As a service manager and consultant in the car business, I can think of no other job as rewarding as what I do. Yeah I am sure there is plenty of more important work to be done, doctors, lawyers, brokers, hell the President of the United States, but fixing people in their time of need ranks right up at the top. Especially, when the chips are down, even the really important people need their cars fixed.

I teach and train service advisors and managers in the business how to be great sales people. I teach my peers how to make you so happy that you want to spend money on your cars. I have never once sold a customer something that their car did not need. I will never teach anyone to sell anything that is not above board and necessary for the repair, upkeep or maintenance of the car.

I want you to know there are great men and women in the car business, however I am going to arm you for the worst while looking for the best in them and the best of them.
When you are done reading Cheating The Dealer, I want you to be able to fully understand and be able to ask the dealership questions like these: I want you to understand why these questions are going to become the standard of the industry.

 Can you itemize my repairs with parts and labor listed separately?
 Can you offer me a free courtesy inspection with my repairs today?
 Can you please review my repair order with me before I leave so I thoroughly understand what repairs are being looked at today?
 Can you provide me alternate transportation while my vehicle is being serviced?
 Can you call me at a time convenient for me so we can review the work that is necessary?
 Can you please explain the technical jargon in my language so I will understand the work that needs to be performed?
 Can you please give me an accurate promise time when the car will be completed?
 Can you please review the final charges of my repair order to ensure that they are what I authorized?
 Can you wash my car so it looks as if I just left a new car dealership?

As a consumer you understand that the business of buying and servicing a car is not about the car itself. It is about the relationship with the salesperson and the service person. Consumers have the ability to choose where to buy and where to service the car. Dealerships have just done a poor job in the past of getting the message out that they provide a better service to the customer than everyone else. Dealerships have lost the battle about customer service and prices in the marketing and media arena. Its time to change all that.

Now it is time to understand how a dealership really operates…so you can CHEAT THE DEALER.

Steve Shaw

Author

Cheating The Dealer